Seiko Brand Soars in Popularity in the 1970s
By the early 1970s, a few years after the introduction of the world's first quartz wristwatch, the Seiko brand soared in popularity, and Seiko adopted the slogan, "Someday all watches will be made this way." About that same time, the company scored a publicity coup when it once again served as official timer of an Olympics, this time the 1972 winter games in Sapporo. Also in 1972, Hattori marketed the world's first ladies' quartz watch, also made at Suwa Seikosha. A year later, it introduced the first Seiko liquid-crystal display (LCD) digital quartz watch. Also manufactured at Suwa Seikosha, the product included built-in illumination and six-digit numerical readout that displayed the time in hours, minutes, and seconds.
Quartz movement, Wall clock, Light sonsor, Volume control, Glass crystal, Demonstration button, Rotating pendulum made with CRYSTALLIZED Swarovski Elements (4 crystals), Four 'D' batteries included
In 1970, the firm established Seiko Service Centre (Australia) Pty. Ltd. and Seiko Time Corporation in the United States, the latter adding a Canadian office in the following year. In 1971, the firm expanded into the United Kingdom with Seiko Time (U.K.) Ltd. Seiko Time GmbH was established in West Germany in 1972. Global expansion of the sales effort continued with the opening of Seiko Time Ltda., Brazil, in 1974; Seiko Time (Panama) S.A. in 1977; Seiko Time S.A., Switzerland, in 1978; Seiko Time AB, Sweden, in 1979; and Hattori Overseas (Hong Kong) Ltd. in 1979.
In 1975 the company introduced its plastic ophthalmic lenses. Initially, in 1977, the lenses were exported to a U.S. supplier but since 1986 have been marketed in the United States under the Seiko name. Also in 1975, the firm began marketing digital quartz chronographs .
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